Tellingly, Sanders’ 140-character dispatches have been retweeted 189,000 times in the past year, far surpassing the next-closest senatorial contender: Paul’s 105,000 retweets. John McCain (R-AZ), Marco Rubio (R-FL) and Rand Paul (R-KY) - have more Twitter followers than his 151,000. Only five senators - most of whom have run for president or are planning to - have more Facebook followers than Sanders’ nearly 208,000, according to social-media tracker OhMyGov. Sanders’ omnipresence is even more complete in the social-media realm. Rarely does a news cycle pass without Bernie’s mug appearing on MSNBC in a live shot from the Capitol.Įach performance is the same as the last: Sanders grimaces - trying to look friendly, but usually looking bored - until the anchor shuts up long enough for him to rattle off a slew of facts and figures backing up his claims of growing economic inequality. If ubiquity is the Vermont independent’s goal, then he’s certainly succeeding. “That’s why I think if I were on television or radio 24 hours a day saying nothing else other than that, it would be a contribution.” “Nobody understands how bad it is,” he says. “And I do know that people feel that way: There goes Bernie again.”īut there’s a reason for the repetition, he says: The poor, the working class, the sick and the elderly are being left behind, while wealthy individuals and corporations are taking larger and larger slices of the economic pie. “My wife tells me I talk about too much, and I’m a Johnny one-note,” Sanders said last week during an interview in his Capitol Hill office. In fact, he says, serving as a veritable one-man message machine is a yuuuge part of his job. Bernie Sanders sounds like a broken record, that’s fine by him.
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